Alexandra Lindström Alice Kindborg Elofsson Alice Svärdhagen Andrea Hjulfors Berg Cassandra Tönissoo Cecilia Turemark Elin Filipsson Ellinore Sånge Hella Selle
Ida Ginman Ieva Bimbiryte Jakob Svensson Louise Bjerkesjö Philip Tellenmark Sandra Persson Stefan Hansson Stina Axelsson Viktor Ekblom

Doctor Honey Branding

Stefan Hansson –

Doctor Honey is a company whose vision is to prevent and promote human and animal health by offering honey-based functional foods. Today, honey is known to contain lactic acid bacteria that the bees themselves produced, which is what made themselves healthy and gave their honey healing properties. We also know through research which unknown bacteria gave the honey its healing properties and old reputation. As a graduation project, I did a rebranding of Doctor Honey's brand, by giving them a clear identity and positioning them on the market. Specifically, this meant graphical guidelines which include: logotype, typography, colors, image manners, graphic elements, as well as labels and logos for the products H13 original and H13 essential. I also developed a website prototype for the company.