Alexandra Lindström Alice Kindborg Elofsson Alice Svärdhagen Andrea Hjulfors Berg Cassandra Tönissoo Cecilia Turemark Elin Filipsson Ellinore Sånge Hella Selle
Ida Ginman Ieva Bimbiryte Jakob Svensson Louise Bjerkesjö Philip Tellenmark Sandra Persson Stefan Hansson Stina Axelsson Viktor Ekblom

MIMI — Your Vegan, Natural and Sustainable Skin Care

Andréa Hjulfors Berg –

There are many beauty products on the market today and it can be difficult to know which product to choose. Serum, acids or micelar water? What exactly fits my skin and what effect does the product have? The aim for this project was to create a skin care series that wasn’t packed with unnecessary chemicals, that easily communicates what the products does for the skin and a company who works towards a sustainable future. I didn’t want MIMI to be about getting "the perfect skin" but rather about strengthening and helping it. That’s why I think it’s important to include both men and women, people with acne, eczema, vitiligo and other types of skin conditions in the visual communication. I didn’t want MIMI to feel like a classic skincare brand with a clean white background and serifs or the classic "organic" feeling for that matter. I instead wanted to do something more modern and something that you don't usually see on the market today. I chose to put an oil painting depicting flowers in the middle of the product, to create the feeling of a painting being hung on the wall. I chose to put a few flowers in focus, to create a harmonious feeling. But to break up the soft, feminine touch in the image I chose to put the logo straight on top of the painting to create more dynamic. The branding has a floral theme throughout to create a cohesive feel both on the website and the social channels.